TVS Motor Dealer Locator - UX/UI Case Study
Designing a Seamless Dealer Discovery Experience for TVS
Automotive / Mobility · Global Dealer Network · Dealer & Service Locator Experience · Location-Based Discovery · Responsive Design · Map-Based Navigation · Customer Engagement.
02
Personas
Developed
01
Information Architecture
2+
Core
User Flows
15+
User Insights Considered
30+
Wireframes Created
35+
Screens Designed
01
Responsive Dealer Locator Experience Designed
100%
Mobile Responsive Experience
What We Heard
From Stakeholders
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Improve dealer discoverability across regions.
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Increase dealership visits through digital channels.
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Create a scalable experience for international markets.
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Ensure consistency across TVS web platforms.
From Users
CUSTOMERS
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Want to quickly find nearby dealers.
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Prefer map-first experiences on mobile.
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Expect faster navigation and instant results.
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Need clear contact details and directions.
MOBILE USERS
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Prefer minimal search effort while on the go.
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Need touch-friendly interactions and quick actions.
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Expect responsive layouts across devices.
NEW VISITORS
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Get confused when too much information is shown.
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Want cleaner layouts and easier dealer comparison.
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Need trustworthy and accurate dealership information.
Challenges
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Design Direction
Minimal & Structured
Designed clean layouts with strong readability and simplified navigation.
Clear Visual Hierarchy
Used readable typography and structured content for quick scanning.
Map-First Experience
Focused on intuitive map interactions and action-oriented dealer cards.
Usability-Focused UI
Reduced visual clutter and cognitive load through organized layouts.
User Personas
Color & Typography
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Crafted User Interfaces
Internal Usability Validation
Tested with the internal TVS team to evaluate real-world usability, interaction clarity, and mobile navigation experience.
Areas Evaluated
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Location search and discovery behavior
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Map interaction and navigation usability
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Dealer card readability and information hierarchy
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Mobile navigation flows and accessibility
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Search, filter, and sorting interactions
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Task completion efficiency across user journeys
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Overall ease of use and interaction comfort
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Key Outcomes
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Improved interaction flow based on usability observations
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Reduced friction in search and navigation experiences
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Enhanced readability and visual hierarchy of dealer cards
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Simplified filtering and discovery interactions
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Optimized mobile usability for faster task completion
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Refined interface clarity for better user confidence
Launch & Implementation
The dealer locator experience was successfully implemented as part of the TVS website ecosystem and adapted across international platforms.
The experience was first launched in markets focused primarily on two-wheeler ecosystems, where dealership discovery journeys were more streamlined and category-specific. This helped create a simpler and more focused user experience without the complexity of multiple vehicle segments.
Experience Through Users’ Words
Dealership Feedback
The platform makes it much easier for customers to discover our dealership and contact us quickly.
Customer Feedback
Easy to find nearby dealers and get directions instantly.
The overall experience feels clean and simple to use.
TVS Team Feedback
The dealer locator created a cleaner and more scalable experience across regions. It improved usability while maintaining consistency across platforms.
Mobile User Feedback
The mobile experience feels smooth, fast, and easy to navigate.
Searching nearby dealers now takes much less effort.
Outcomes Achieved
The re-designed Dealer Locator experience significantly improved dealership discoverability and simplified location-based navigation across regions. By introducing a cleaner information hierarchy, map-first interactions, and mobile-optimized usability, the platform enabled users to find nearby dealers faster with less effort. The experience reduced friction during dealership discovery, improved accessibility to contact and navigation details, and created a more intuitive and scalable solution adaptable across international TVS platforms. Overall, the redesign delivered a faster, cleaner, and more user-friendly experience aligned with modern customer expectations.
